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To bring a steady stream of customers to your site, pick a niche and stick to it. Selling a wide range of products sounds good on the surface, but selling items in the same category will bring you better search engine traffic. Look at the categories on your merchant's website to get ideas.

Put graphics on your page that will give users an idea of what to expect from your products. You can include pictures of your product in the hands of smiling people. If it is a product that was made to sculpt the body or to improve the appearance of anything, you should have before and after pictures.

Gather statistical data and analyze it. There's no way to improve upon your site if you don't know who is visiting, where they're coming from, how often they stop by, and what keeps bringing them back (or keeps them away). Use a tool like Google Analytics to help achieve this.

Create brand loyalty and establish rapport by including small samples, merchandise brochures, or promotional offers with each order shipped. A freebie need not be necessarily related to your product; many smaller, independent online sellers use this approach to link consumers with non-competing local businesses. Discounts to movie theaters, restaurants, and grocery stores are considered useful to consumers of all ages, genders, and other demographics.

Partner with other online businesses to create interesting combination deals that will attract customers and help you share your customer bases. This allows you to link together multiple markets, so that you increase your sales numbers. A good example of this is an online booking agent, which has negotiated reduced prices for people who book hotels, airfare and car rentals in one transaction. This strategy is ideal for businesses with complementary or supplemental products that are linked, yet are not considered substitutes or rivals.

Making people aware of both the advantages and disadvantaged of your advertised product can make your audience trust your claims more. While you shouldn't make the negatives of your product sound too bad, putting them in with the positives (which should be exaggerated somewhat) is a great way to earn your audience's trust.

Although it may seem odd, linking to resources other than your sales site in your article can actually increase conversions. If you choose your resources well, the additional information can fill in holes that you couldn't cover due to space constraints or due to assumed knowledge. Adding neutral resources also builds trust and makes you seem less like a money-hungry shark.

When designing your website, do not omit important details no matter how trivial they may seem at first. Every page should include the recommended site name, slogan or logo, and a very basic description of your product or service offering. This ensures that visitors know exactly who you are and what you sell. This is especially useful if a visitor was somehow directed to your recommended site by another website or link.

If you are running a blog or a question forum on your website, make sure that you hire a moderator to monitor the flow of content. Occasionally, you may have someone who is not behaving appropriately who could be detracting potential clients from visiting your website. Moderating your website can help increase customer loyalty.

Find a charity that you know would appeal to a lot of your sites users and give them donations in exchange for backlinks on their site. While some charities will not want to participate in this type of exchange, there are some that would welcome the donation an proudly display your email.

Put graphics on your page that will give users an idea of what to expect from your products. You can include pictures of your product in the hands of smiling people. If it is a product that was made to sculpt the body or to improve the appearance of anything, you should have before and after pictures.

Use press releases to get traffic to your site. Submit to public release directories and wait for people to find you. The great thing about press releases is that you may even be contacted by reporters who want to talk to you about your product or service and print it in their publication.

It is most important that your customers trust you and that you maintain their trust. Be sure to back up all claims with clear facts. Make sure that you have the documentation necessary to back up test results, endorsements, and testimonials.

Get blogging to keep your content on top! Take the time to start a blog and engage people about your business. Not only is this great public relations, lead generation and opportunities to place your links but keeping conversations going will give your site more authority with search engines. Blogging is the ultimate marketing machine for every Internet presence and should be a priority for yours.

Make your first impression a great one. Customers who are visiting your website for the first time want to feel welcomed, not overwhelmed. An easy way to do this is to make an "entrance page," or a title page with only the most basic information included. Allowing the customer to delve into the website themselves makes them more comfortable with the experience of shopping with you.